Pluma vs. Hover

What to get? I can only get one jacket a season

Patagonia Men’s Super Pluma Jacket

Burton [ak] Mens’s Hover Jacket

If I hadn’t seen these both in person, I would go straight from the Hover – the catalog shot of the Pluma is really not doing it justice. The Pluma is ultra minimal and looks like it was made for ninjas.

Really can’t go wrong with either; These 3L Gore-tex beasts are top in the heap for Winter 2011/2012.

I think they come in other colors too.

Both jackets were Designed and Engineered by FYi

Update: I went for the Pluma.

I.D. Magazine Annual Design Review 2010 Olympic Medals

Shown above is an early, early concept…

Honorable Mention – Vancouver 2010 Olympic and Paralympic Medals

Description: OAO’s winning design proposal for the 2010 Olympic Medals began as a conceptual point of departure, with the application of the iconographic jewelry archetype, the locket. The first iteration of the design comprised of two sheets of material, held together by hidden magnets, which housed an internal cavity into which the winning athlete could insert a sentimental object, such as a photograph or lucky charm.

Design: Omer Arbel Office Inc.
Project team: Omer Arbel, Mark Dennis, Chris Kirby, Shane Ellis
Commissioned by: Leo Obstbaum of the Vancouver 2010 Olympic organizing committee
Artwork: Corrine Hunt
Manufacturing: the Royal Canadian Mint
Metals: Teck Resources
Photography: Robert Keziere

For pics of the end result click here

Outdoor Retailer W'11

Just returned from OR. Fun filled week in Salt Lake; filled with client, vendor and supplier meetings!

FYi worked on the Gore-Tex Alpine Outerwear for Patagonia that is seen above.

More to come once this hits retail (in F’2011).